Why is it so important for consumers to be aware of their power? Because it is the only countervailing force that exists in the face of the powerful but destructive network of multinationals, that has the whole world in their clutches.
A complex study on the network of control, of direct and indirect ownership in our global economy was published in 2011, revealing 147 top holder TNC’s (Transnational Corporations) at its core.
The 1318 transnational corporations that form the core of the economy. Superconnected companies are red, very connected companies are yellow. The size of the dot represents revenue –PLoS One
These corporations have only one goal: increase profits at all cost. They are willing to destroy the environment, poison its inhabitants with toxic chemicals, lay-off employees and relocate production for cheaper labour, etc. We could cite dozens of examples that prove the voracity of neoliberalism in multiple industries: sales of bottled water contaminated with harmful chemicals, sales of hormone-treated meat, full of antibiotics and soaked in bleach at the end of the chain, the use of carcinogenic irritants or endocrine disruptors in most industrial cosmetics, and the list goes on. All of these activities are approved by advisory committees where conflicts of interests are present when members hold their own financial interests on the matters they are advising on.
Unfortunately, in the world we live in today, we cannot trust these transnational corporations, or the official authorities who approve of products to be sold in supermarkets, regardless of their known dangers. However, informed consumers can make all the difference that it takes to ensure that the products made available to us are safe and were made in fair conditions, conducive to a richer real economy which benefits the majority. If only a small percentage of us start consuming wisely, and stop feeding the network of TNC’s that control the world, their power would quickly deplete as their shareholders would start breaking away from their web of force, leaving them vulnerable at the core. It only takes 25% of consumers to start an economic revolution!